? Curious whether the Canon PowerShot SX740 HS Digital Camera (Black) is the right travel and everyday camera for you?
Quick overview
You’ll find that the Canon PowerShot SX740 HS is a compact, pocketable long-zoom camera that balances reach, convenience, and image quality. With a 40x optical zoom and a 20.3MP high-sensitivity CMOS sensor paired with Canon’s DIGIC 8 image processor, the SX740 HS is designed to give you strong stills and 4K video in a package that fits in your hand.
Who this camera suits
If you want a single, easy-to-carry camera that handles family events, vacations, wildlife at a distance, and casual vlogging, this model is aimed at you. It’s not a professional interchangeable-lens camera, but it makes getting great results straightforward without a steep learning curve.
Key specifications at a glance
Below is a compact breakdown of the main specs so you can quickly compare the highlights.
| Feature | Specification |
|---|---|
| Sensor | 20.3MP High-Sensitivity CMOS |
| Image Processor | DIGIC 8 |
| Optical Zoom | 40x (24–960mm equivalent) |
| Focal Length (35mm eq.) | 24–960mm |
| Aperture Range | Variable (depends on focal length) |
| Continuous Shooting | Up to 7.4 fps |
| Video | 4K UHD (30p) |
| Screen | 3.0″ Tilt-up Touch LCD |
| Autofocus | Intelligent AF system |
| Image Stabilization | Optical Image Stabilizer (lens-based) |
| Weight | Very lightweight, pocketable |
| Connectivity | Wi‑Fi and Bluetooth |
| Battery | Rechargeable lithium-ion (battery life moderate) |
Why these specs matter
You’ll want to understand sensor size, zoom reach, and processor capabilities because they affect the image detail, low-light performance, and the camera’s speed. The DIGIC 8 gives you modern processing for noise reduction and faster operation, while the long zoom covers most shooting scenarios without swapping lenses.
Design, size, and handling
The Canon PowerShot SX740 HS is compact and feels designed for casual photographers. You’ll notice a soft textured finish for a slip-resistant grip that makes single-handed shooting comfortable.
Portability and build quality
The camera fits in most pockets and small bags, so you can take it anywhere. While it’s not weather-sealed like some higher-end models, it’s built to hold up to everyday use and travel wear.
Controls and ergonomics
Controls are simple and intuitive. The 3.0″ tilt-up touchscreen gives you quick access to menus and makes composing selfies or low/high-angle shots easier. You’ll appreciate the tactile buttons and a menu system that’s forgiving if you’re still learning camera basics.
Lens and zoom performance
The built-in lens offers an ultra-wide 24mm to 960mm (35mm equivalent), giving you 40x optical zoom. That range is one of the camera’s biggest selling points because it covers everything from landscapes and interiors to distant subjects.
Wide-angle to super-telephoto coverage
When you want broad scenes, you’ll use the 24mm end; when you want far-off subjects like wildlife or distant architecture, the 960mm reach is invaluable. You’ll be able to photograph subjects you wouldn’t get with a typical smartphone camera.
Optical image stabilization and practical reach
The lens features optical stabilization which helps reduce blur at long focal lengths and in low light. You should still use a steady stance or a monopod at extreme zoom, but stabilization significantly improves your keeper rate for handheld shots.
Sensor, processor, and image quality
A 20.3MP High-Sensitivity CMOS sensor paired with the DIGIC 8 processor gives you strong image quality for a compact camera.
What to expect from the sensor
You’ll get sharp images in daylight and decent performance in moderate low light, especially when paired with the DIGIC 8’s noise reduction. The sensor’s design helps capture light efficiently for clearer results at normal ISO levels.
DIGIC 8’s impact on images and speed
The DIGIC 8 processor improves color rendering, reduces noise, and lets you shoot continuously at up to 7.4 frames per second. You’ll also benefit from faster auto-exposure and autofocus calculations, which helps when you’re shooting moving subjects.
Autofocus, shooting speeds, and performance
The SX740 HS is responsive for most casual shooting situations. The boosted processing power allows decent AF performance and more fluid shooting.
Autofocus system in everyday use
You’ll notice the camera locks onto subjects quickly enough for family events and travel snapshots. It’s not a pro sports camera AF system, but it handles everyday motion and subject tracking quite well for its class.
Continuous shooting and buffer
With up to 7.4 fps continuous shooting, you’ll be able to catch a sequence of moments—handy for action shots, kids at play, or wildlife behavior bursts. The buffer will handle moderate bursts before slowing down, so you won’t shoot like a professional sports photographer, but it’s plenty for casual needs.
Screen, viewfinder, and touch controls
The 3.0″ color touchscreen tilts up 180 degrees, making self-portraits and high-angle framing intuitive.
Touchscreen usability
You’ll find the touchscreen responsive and straightforward for menu navigation and touch-to-focus. The tilt mechanism is especially useful for selfies or filming yourself when the camera is on a tripod.
Absence of an electronic viewfinder
The SX740 HS doesn’t include a built-in electronic viewfinder (EVF), so you’ll be composing primarily on the rear screen. In bright sunlight, you might find the screen harder to see, so a hood or positioning the camera to shade the display can help.
Video capabilities and vlogging features
One of the big advantages of this camera is 4K UHD video recording capability. If you want superior video detail beyond 1080p, the SX740 HS gives that option in a small package.
4K video recording
You’ll be able to record 4K footage at up to 30 frames per second, which provides crisp video suitable for online uploads and cropping in post. The DIGIC 8 helps with overall video processing and improving image quality.
Frame rates, stabilization, and audio
For smoother video, optical stabilization helps reduce shake. If you plan to vlogger, you’ll appreciate the tilt-up screen for framing yourself, though you’ll likely want an external microphone for better audio because onboard microphones pick up ambient noise.
Connectivity and sharing
Modern cameras should make it simple to transfer files, and this one offers Wi‑Fi and Bluetooth connectivity for quick sharing and remote control.
Wireless transfer and smartphone control
You’ll pair the camera with your phone using Canon’s app to transfer images wirelessly or control the camera remotely. This is handy for group shots, selfies, or when the camera is on a tripod.
File management and formats
You’ll save files to an SD card (sold separately). The camera manages JPEGs and offers various in-camera editing and playback features so you can handle quick fixes without a computer.
Battery life and storage
Because the body is compact, battery life is moderate and you should plan accordingly depending on how long you expect to shoot.
How long you’ll shoot on a single charge
Battery life varies with use—video recording, frequent use of the LCD, and wireless transfer will drain battery faster. If you’re traveling or shooting a lot of video, carry a spare battery or a portable charger.
Memory card recommendations
Use a Class 10 or UHS-I SD card for reliable performance, especially if you plan to record 4K video. Faster cards reduce the chance of dropped frames and increase write reliability.
Practical shooting tips and settings
You’ll get better results faster if you adopt a few practical habits and settings tailored for this camera.
For travel and landscapes
Use the wide end (24mm) for landscapes, set ISO to the lowest practical value (100–200), and use a steady stance or small tripod for long exposures. HDR or scene modes can help in contrasty lighting.
For telephoto and wildlife
At long zoom, bump up shutter speed (rule of thumb: 1/focal_length equivalent). Use continuous shooting mode for action and keep image stabilization turned on. Consider monopod support if you’re staying in one place for extended zoomed-in shooting.
For low light and evening shots
Open the aperture where possible and raise ISO cautiously. Use the DIGIC 8’s noise handling to maintain cleaner results up to moderate ISO levels, but carry a small tripod for the best low-light sharpness.
Image samples and expected results
You’ll find that in good light the camera produces excellent-looking photos with fine detail and nice color rendition. Skin tones are generally pleasing straight out of camera, and landscape colors are vibrant without being overdone.
When you’ll see limitations
In very low light or with subjects moving fast under dim conditions, you may see noise or motion blur. The small sensor has physical limits compared to larger-sensor cameras, but within those limits the SX740 HS performs impressively.
Pros and cons
A clear, simple pros and cons list helps you decide quickly whether the features match your needs.
Pros
- You’ll get an enormous 40x optical zoom in a pocketable body.
- 4K video capability brings higher resolution movies than many competitors in this class.
- 20.3MP sensor with DIGIC 8 gives good image quality and solid processing.
- Lightweight and comfortable grip for everyday carry.
- Tilt-up touchscreen is convenient for selfies and vlogging.
Cons
- No built-in electronic viewfinder, which makes bright-light shooting trickier.
- Modest low-light performance compared to larger-sensor cameras.
- Battery life is average—plan to carry a spare on long outings.
- Limited manual control depth compared to interchangeable-lens systems.
Comparison with similar cameras
When comparing to other superzoom compacts and entry-level mirrorless cameras, you’ll want to weigh reach and convenience against sensor size and expandability.
Against other superzoom compacts
You’ll find many compacts with similar long zooms, but the SX740 HS balances zoom range, 4K video, and a modern processor at a competitive price. Some rivals may offer better stabilization or a built-in EVF, so compare those features if they matter to you.
Against entry-level mirrorless or DSLR
If you care about very high image quality in low light or want lens flexibility, you may prefer a mirrorless or DSLR. However, the SX740 HS is a strong choice if you want a single, travel-friendly camera without the bulk of extra lenses.
Accessories to consider
You’ll get more out of the camera with a few key accessories.
- Spare battery: Essential for long travel days or extended video.
- High-speed SD card: UHS-I Class 10 for 4K recording reliability.
- Small travel tripod or monopod: Stabilizes telephoto shots and helps in low light.
- Soft carrying case: Protects the camera while staying compact.
- External microphone (if using for vlogging): Improves audio quality significantly.
Which accessories to prioritize
If you’re shooting video or long telephoto sessions, prioritize a spare battery and a fast SD card. For portraits and daily snapshots, a case and possibly a wrist strap should suffice.
Maintenance and care
You’ll want to protect the lens and keep the camera clean for best performance.
Practical care tips
Keep a microfiber cloth and a small blower in your kit to remove dust and smudges. Avoid exposing the camera to heavy rain, sand, or extreme temperatures. When not in use, store it in a padded case with the battery removed if you won’t use it for a long time.
Real-world usage scenarios
Here are common scenarios and how the SX740 HS performs in each one.
Travel and sightseeing
You’ll benefit from the wide-to-tele zoom range when switching from cityscapes to distant monuments without changing lenses. The compact body makes it easy to carry all day.
Family events and parties
You’ll capture candids, group shots, and details with ease. The tilt screen helps with high-angle group shots, and quick auto modes get you results when you don’t want to fuss with settings.
Wildlife and outdoors
The 40x zoom is particularly useful for distant wildlife and landscapes. You’ll want to use stabilization techniques or a monopod to maximize sharpness at full zoom.
Vlogging and casual video
You’ll appreciate 4K recording and the flip-up screen for framing yourself. Add an external microphone if you want higher-quality audio for social posts.
Common issues and troubleshooting
You’ll encounter a few common hiccups that are easy to resolve.
Connection issues with smartphone
If the app doesn’t pair immediately, restart both devices and ensure Bluetooth and Wi‑Fi are enabled. Update the Canon Camera Connect app to the latest version.
Video overheating or recording stopping
Recording long 4K clips may cause the camera to get warm. Keep the camera ventilated and take breaks between long clips. Use high-quality SD cards that meet the camera’s write-speed requirements.
Blurry shots at full zoom
Blurriness at long focal lengths can often be reduced by using faster shutter speeds, enabling stabilization, and bracing the camera or using a monopod.
Tips for maximizing image quality
You’ll get better results quickly by tweaking a few settings and habits.
- Shoot RAW if you plan to do significant post-processing (if this camera model supports RAW; check your specific configuration).
- Use the lowest practical ISO and take advantage of good light.
- When zoomed-in, use a higher shutter speed and enable continuous shooting for moving subjects.
- Learn the scene modes for quick results; the Feature Assistant function provides helpful on-screen guidance.
Who should buy this camera
You should consider the SX740 HS if you want an all-in-one camera that’s easy to carry, capable of long telephoto reach, and offers modern video features. It’s ideal for travelers, casual shooters, families, and vloggers who prioritize portability over the interchangeable-lens flexibility of larger systems.
Verdict
If you want a friendly, compact camera that gives you impressive zoom reach, good image quality, and 4K video in a pocketable body, the Canon PowerShot SX740 HS Digital Camera (Black) is a strong option. You’ll trade some low-light performance and advanced manual control for convenience, but you’ll gain a camera that’s easy to use and takes great photos and videos across a wide range of everyday shooting situations.
Frequently asked questions
You’ll likely have a few practical questions before buying—here are answers to common ones.
Does this camera shoot RAW?
Check your specific firmware and regional model specifications; many PowerShot models have a RAW option available in advanced shooting modes. Shooting RAW gives you more flexibility in post-processing.
Is there image stabilization for video?
Yes, the lens includes optical image stabilization which helps reduce shake during handheld video. For extremely smooth motion, consider a gimbal.
Can you use an external microphone?
The SX740 HS does not have a dedicated external microphone input in many configurations. If audio quality is critical for your vlogs, consider an external recorder or a camera with a mic jack.
How does connectivity work for sharing photos?
You’ll pair the camera with your smartphone using Canon’s Camera Connect app via Bluetooth and Wi‑Fi. Once connected, you can transfer images, control the camera remotely, and use geotagging features.
Final buying tips
You’ll want to compare price, availability, and whether any newer Canon models offer incremental improvements for your needs. If you value long zoom and portability and can live without a built-in EVF, this camera gives you an excellent balance of features.
- Check for bundle deals that include memory cards and spare batteries.
- Try handling the camera in a store if possible to confirm grip comfort.
- Read user reviews about battery life and real-world autofocus performance to match expectations.
If you carry this camera with the right accessories and shooting habits, you’ll be well-equipped to capture memorable trips, family moments, and everyday adventures with confidence and convenience.
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